Fred Reichert, a well known contractor of Racine, was born November 6, 1886, in this city, his parents being Nichola F. and Catherine (Becker) Reichert, who were also natives of this city. The paternal grandfather, Frederick Reichert, was born in Schleswig-Holstein, Germany, and in early manhood came to the new world, here following the occupation of farming. He cast in his lot with the early settlers of Racine County and his son, Nichola F., was born and reared on the old homestead farm and became a contractor and builder. He was thus identified with building operations in this County for thirty-five years, continuing active along that line until his death, which occurred about three years ago. His wife had died sonic years before, her death occurring fifteen years ago.

Fred Reichert was educated in the schools of Racine and became a professional polo player, devoting ten years to that sport. He was also manager of the Lakeside Auditorium and still continues in that position, his father having at one time been owner of the Auditorium. He has likewise engaged in general teaming contracting and he also conducts the North Side Beach for dancing and other amusements. His interests are varied and his activity has brought him success. He closely studies public wishes and has thus been able to cater to public taste in the line of attractive amusements. Mr. Reichert is a member of St. Mary’s Catholic Church. Fraternally he is connected with the Elks, while his political allegiance is given to the Democratic Party. He represents one of the old and well known families of the County which for three generations has been here represented.